I saw that one as well and I know that new version is more honest. Still I think Coca Cola did good not to change their logo so drastically. A company needs nerves to keep it that way.
Bowie and a brand are hardly the same thing. I think a classic logo can survive when it's strong enough. Compare Coca Cola with Pepsi in that first image... you can already see which brand is stronger.
But besides brands I like evolution and re-invention as well. It's a good thing, especially for artists.
I'm a Pepsi man, even though I can't drink dark pop (kidney stones). I'd KILL for a Pepsi right now. I rather like the changes in their logos. Coca Cola gives me heartburn anyway.
8 comments:
love this but there is a revised version here
http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php
I saw that one as well and I know that new version is more honest. Still I think Coca Cola did good not to change their logo so drastically. A company needs nerves to keep it that way.
Hahaha, great one! Poor Pepsi. :D
Well...I rather be frivolous and change all the time... like Bowie and Pepsi..
Bowie and a brand are hardly the same thing. I think a classic logo can survive when it's strong enough. Compare Coca Cola with Pepsi in that first image... you can already see which brand is stronger.
But besides brands I like evolution and re-invention as well. It's a good thing, especially for artists.
Made a little joke about this on my blog. Hope you find it amusing! :)
I'm a Pepsi man, even though I can't drink dark pop (kidney stones). I'd KILL for a Pepsi right now. I rather like the changes in their logos. Coca Cola gives me heartburn anyway.
@fabulastic: I loved it! Saw it as well at The Cool Hunter:)
@TPB: I am a Coca Cola man myself, but rather drink beer:)
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