Some brands are more famous for their branding than for the products they make. Have you ever seen anyone wearing Benetton? I haven't. But ask people about Benetton and they come up with the classic adverts with people dying of AIDS. Pirelli tires... who uses them? Pirelli became synonymous to beautiful naked girls.
Lavazza is a well known Italian coffee brand. Used on a daily base by millions of people worldwide. They also have an annual calendar and in 2012 they celebrate their 20th calendar with a selection of 12 photographers they worked with in the past. Here are some of my favourites.
Lavazza is a well known Italian coffee brand. Used on a daily base by millions of people worldwide. They also have an annual calendar and in 2012 they celebrate their 20th calendar with a selection of 12 photographers they worked with in the past. Here are some of my favourites.
January: Erwin Olaf
May: Eugenio Recuenco
September: Annie Leibovitz
October: Albert Watson
November: David LaChapelle
December: Ellen Von Unwerth
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