Wednesday, December 14, 2011

It's a Man, Man



My favourite Dutch shop HEMA is in the news this week for their latest campaign. To promote the new push-up bra they used male model Andrej Pejic to show that even men get a better clevage by wearing this bra. Personally I'd rather see a man wearing a beard instead of a bra, but it's a clever campaign anyway (photography by Wendelien Daan).