This is the latest tv-spot for Hornbach, a european hardware-chain which is getting bigger and bigger in the Netherlands. I really loved the ad when I first saw it a couple of days and I really had no clue it was for a hardware store. It's so different! Below is a page from their brochure. I've seen some other chains targetting on gay men (IKEA did it years ago) but never saw this in a hardwarebrochure. Pretty cool!